Effective B2B PR can open doors for your company, creating a sales platform from which new business can be built. It also provides a third party endorsement of your products and services, helping to consolidate and build your relationship with existing customers.
Jefferson Hunt is a B2B specialist, offering the strategic planning advice and the experience necessary to deliver tailored communication programmes in support of your products and brands. Our experience is particularly strong in the drinks and FMCG sectors and we have excellent contacts in the related media. Our experience covers:
- Trade lunches including Tia Lusso and Sauza, Ardmore and Scapa single malts and Magma
- Stand design and management at key trade events; LIWSF, Cannes Duty Free
- Extensive media relations that built unparalleled share of voice in core trade titles
- The development and planning of trade advertising campaigns for brands including Courvoisier cognac, Sauza tequila and Teacher's Whisky